Evaluation Q2

How effective is the combination of your main product with your ancillary?

How effective is your music video as a whole?

I think that overall i achieved my main aim in creating a indie genre with elements of urban art within the clothing and the dress sense of the band members. The footage is all of good quality and the editing in my opinion works well, flows and is in time with the music. The mise en scene was created by myself in order to fit the genre and be appropriate to what i wanted the scene to appear to be, a dated front room as such. The instruments, although not played correctly by some, I thought worked well as a whole. There is nothing striking in the video that highlights great error or bad continuity. I reassured every time i filmed that there was no i=un needed objects in the shot and everything within the shot was relevant.

What did you create with your ancillary product?

Digipak:

With my digipak i wanted to create a slightly different look to my overall music video in terms of outlook and genre. The paper bag coloured template was drawn by myself and scanned in, and i think that it looks very effective. i went through a lot of tweaking with the colour gradient and the contrast before i settled on just using the original colour of the paper. The text on the back of the digipak was created on 'DaFont'. I wanted the impression of a slightly messy and handwritten text to suit the style of the template. I think it works well, being black aswell none of the colours are outrageous or out of sort. The two inserts i thought was a nice touch, just two pictures one with the band in the room and the other of the same camera shot but without the band. What i was hoping for is that when there is a CD on the right hand side, there is always something filling the room. On the left would be the band, and on the right would be the cd.

Poster:

With my poster, similarly i wanted the theme to be more handwritten and alternative compared to the music video with is more plished on the whole. The text is the same as the digipak and i think that theme works well as a pair, seeing as the poster would also go within the digipak. i drew the shaded outline to the poster myself to create a rugged look, and i played around with the gradient and contrast a lot to come up with the colour i finally settled on. The image of the band has not been edited other than Harveys face (second from right). I used inspiration from some of the images obey have created of Barack Obama. An example is below:

 Would you change anything?

If i could now, i would change and polish a few elements of my music video. One of them being how long it takes the shot to focus the first time the balloons are show around the drum kit. i think that shot just goes on slightly too long. Also if i am being critical, some of the lip syncing from an outsider perspective may look shoddy for a better word, so i would polish that up and improve the band members knowledge of the words.